Sober Travel is So In: The Best Hotel Brands for Zero-Proof Luxury

Sober Travel is So In: The Best Hotel Brands for Zero-Proof Luxury

Published by Bracco Cruise & Travel | May 2025

Whether you’re sober, sober-curious, or simply choosing to skip the buzz for a clearer vacation mindset, you’re not alone—and you’re certainly not limited. The sober travel movement is gaining real momentum, with hotel brands stepping up their game by offering sophisticated, spirit-free experiences that feel just as indulgent.

So, if you’re ready to sip something refreshing poolside without the alcohol, here’s your go-to guide to sober-friendly hotels around the globe.


๐ŸŒฟ Hyatt – “Zero Proof, Zero Judgement”

Launched in 2021, Hyatt’s standout program offers elevated mocktails crafted with Ritual Zero Proof spirits and Fever-Tree mixers. You’ll find these at brands like:

  • Alila

  • Andaz

  • Hyatt Centric

  • Thompson Hotels

  • The Unbound Collection

Try This: At Bar 54 in Hyatt Centric Times Square, sip a basil, cucumber, and lime delight made with zero-proof gin. Or visit Thompson Savannah for a blueberry, honey, and rum-free refresher.


๐Ÿธ Tempo by Hilton – “Free-Spirited” Cocktails

Hilton’s Tempo line is the cool new kid on the sober block. Their bar menus feature non-alcoholic drinks that mirror the presentation, flavor, and fun of classic cocktails. Locations include:

  • Tempo Times Square (NYC)

  • Raleigh Downtown

  • Pigeon Forge (opening Oct 2025)

  • San Diego Del Mar (opening Jan 2026)

๐Ÿ‘ Bonus: Their equal billing of mocktails and cocktails puts sober travelers on equal footing. Now that’s hospitality!


๐Ÿงก IHG Hotels – Thoughtful and Trendy

Crowne Plaza leads IHG’s sober efforts with required zero-proof menus across all properties. Their Cranberry Refresher is a tart treat of cranberry, pomegranate, and lime with ginger ale sparkle.

Also look for:

  • Hotel Indigo’s adaptogenic tea mocktails

  • InterContinental and voco Hotels’ curated no-ABV drinks

๐ŸŒฑ Wellness Tip: Ask for Smith Teamaker blends infused with ashwagandha and turmeric!


๐ŸŒบ Loews Hotels – Local Flavor with No Alcohol Needed

Launched in 2022, Loews’ “Free Spirited” program reflects local ingredients and creativity at every property.

๐Ÿ Don’t Miss: The Pineapple-Matcha-Jito at Live! by Loews – St. Louis, or the Coronado Cobbler (a low ABV option) at Coronado Bay Resort. These aren’t just drinks—they’re destinations in a glass.


๐ŸŒด Viceroy Riviera Maya – Playa del Carmen, Mexico

For the all-inclusive traveler who skips the booze, this resort offers:

  • Fresh coconut water

  • Tropical agua frescas (guava, mango, pineapple)

  • Gorgeous mocktails like the Pink Palmer and Chelada

Tip from Bracco: Perfect for wellness-focused couples or babymooners!


๐Ÿ️ Fiyavalhu Resort – Maldives

Completely alcohol-free and deeply serene, this is the ultimate wellness escape. Instead of bars, enjoy:

  • Outdoor tea ceremonies

  • Halal dining with bespoke mocktails

  • Private villa stays and tranquil ocean vibes

๐ŸŒŠ Why We Love It: Zero temptation, pure relaxation—your mind, body, and spirit will thank you.


๐Ÿ’ก Tips for Sober Travelers

  • Tell your advisor (that’s us!) you prefer sober-friendly stays—we know just where to book.

  • Pack your favorites: From herbal teas to non-alcoholic mixers, bring what you love.

  • Ask the concierge: Hotels love tailoring your experience.

  • Join the community: Look for local sober events or mindful wellness activities.

  • Don't compromise: Luxurious and lively doesn’t have to mean alcohol is involved.


✨ Travel Without the Hangover

At Bracco Cruise & Travel, we believe you deserve vacations that reflect your lifestyle—sober, spirited, or somewhere in between. Whether it’s a tropical escape, cultural adventure, or wellness getaway, we’ll help stitch every detail together so you can sip, savor, and shine.

๐Ÿ“ฒ Let’s plan your next sober-friendly escape!
Contact Bracco Cruise & Travel | Follow us on Instagram for zero-proof travel inspo! ๐Ÿน๐ŸŒ



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