Sober Travel is So In: The Best Hotel Brands for Zero-Proof Luxury
Sober Travel is So In: The Best Hotel Brands for Zero-Proof Luxury
Published by Bracco Cruise & Travel | May 2025
Whether you’re sober, sober-curious, or simply choosing to skip the buzz for a clearer vacation mindset, you’re not alone—and you’re certainly not limited. The sober travel movement is gaining real momentum, with hotel brands stepping up their game by offering sophisticated, spirit-free experiences that feel just as indulgent.
So, if you’re ready to sip something refreshing poolside without the alcohol, here’s your go-to guide to sober-friendly hotels around the globe.
๐ฟ Hyatt – “Zero Proof, Zero Judgement”
Launched in 2021, Hyatt’s standout program offers elevated mocktails crafted with Ritual Zero Proof spirits and Fever-Tree mixers. You’ll find these at brands like:
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Alila
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Andaz
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Hyatt Centric
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Thompson Hotels
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The Unbound Collection
✨ Try This: At Bar 54 in Hyatt Centric Times Square, sip a basil, cucumber, and lime delight made with zero-proof gin. Or visit Thompson Savannah for a blueberry, honey, and rum-free refresher.
๐ธ Tempo by Hilton – “Free-Spirited” Cocktails
Hilton’s Tempo line is the cool new kid on the sober block. Their bar menus feature non-alcoholic drinks that mirror the presentation, flavor, and fun of classic cocktails. Locations include:
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Tempo Times Square (NYC)
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Raleigh Downtown
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Pigeon Forge (opening Oct 2025)
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San Diego Del Mar (opening Jan 2026)
๐ Bonus: Their equal billing of mocktails and cocktails puts sober travelers on equal footing. Now that’s hospitality!
๐งก IHG Hotels – Thoughtful and Trendy
Crowne Plaza leads IHG’s sober efforts with required zero-proof menus across all properties. Their Cranberry Refresher is a tart treat of cranberry, pomegranate, and lime with ginger ale sparkle.
Also look for:
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Hotel Indigo’s adaptogenic tea mocktails
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InterContinental and voco Hotels’ curated no-ABV drinks
๐ฑ Wellness Tip: Ask for Smith Teamaker blends infused with ashwagandha and turmeric!
๐บ Loews Hotels – Local Flavor with No Alcohol Needed
Launched in 2022, Loews’ “Free Spirited” program reflects local ingredients and creativity at every property.
๐ Don’t Miss: The Pineapple-Matcha-Jito at Live! by Loews – St. Louis, or the Coronado Cobbler (a low ABV option) at Coronado Bay Resort. These aren’t just drinks—they’re destinations in a glass.
๐ด Viceroy Riviera Maya – Playa del Carmen, Mexico
For the all-inclusive traveler who skips the booze, this resort offers:
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Fresh coconut water
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Tropical agua frescas (guava, mango, pineapple)
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Gorgeous mocktails like the Pink Palmer and Chelada
✨ Tip from Bracco: Perfect for wellness-focused couples or babymooners!
๐️ Fiyavalhu Resort – Maldives
Completely alcohol-free and deeply serene, this is the ultimate wellness escape. Instead of bars, enjoy:
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Outdoor tea ceremonies
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Halal dining with bespoke mocktails
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Private villa stays and tranquil ocean vibes
๐ Why We Love It: Zero temptation, pure relaxation—your mind, body, and spirit will thank you.
๐ก Tips for Sober Travelers
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Tell your advisor (that’s us!) you prefer sober-friendly stays—we know just where to book.
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Pack your favorites: From herbal teas to non-alcoholic mixers, bring what you love.
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Ask the concierge: Hotels love tailoring your experience.
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Join the community: Look for local sober events or mindful wellness activities.
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Don't compromise: Luxurious and lively doesn’t have to mean alcohol is involved.
✨ Travel Without the Hangover
At Bracco Cruise & Travel, we believe you deserve vacations that reflect your lifestyle—sober, spirited, or somewhere in between. Whether it’s a tropical escape, cultural adventure, or wellness getaway, we’ll help stitch every detail together so you can sip, savor, and shine.
๐ฒ Let’s plan your next sober-friendly escape!
Contact Bracco Cruise & Travel | Follow us on Instagram for zero-proof travel inspo! ๐น๐
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